Client & Original Concept: Los Angeles County Metropolitan Transportation Authority (Metro)
Director of Social Media Marketing- John Gordon
Digital Communications- Bunrort Em
Senior Marketing & Communications Officer- Ebby Castillo
Metro Design Studio- Michael Lejeune & Melissa Rosen
Metro PR Lead- Dave Sotero
Metro PR- Anna Poem-Chen
Creative Production Studio: Lord Danger
Director: Mike Diva
Starring: Anna Akana
Exec. Producer: Josh Shadid
Producer: Shyam S Sengupta
Cinematographer: Aaron Grasso
Rude Dude Costuming: Fon Davis of FONCO
Super Kind Costuming: Lauren Matesic of Castle Corsetry
Post: Lord Danger
Music: David Dahlquist
Vocals: Nisha Asnani
Sound Design: Kevin Senzaki
Editor: Mike Diva
VFX: Calvin Serrano, Aryel Huckaby, Ethan Chancer
Color: Apache
Colorist: Shane Reed
Synopsis:
Mike Diva And Lord Danger Take Anna Akana On A Wild Ride With Metro Manners PSA
The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations.
A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners."
Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. This colorful approach is the brain trust of Metro and Mike Diva, whose timely and astute interpretations of pop culture and digital connectedness has resulted in tens of millions of views. Through Lord Danger, Diva channels his perceptive imagination and hybridized talent (creative direction, directing, editing, vfx and music) for eyeball grabbing branded projects.
Featuring three digital films and an accompanying print campaign, Metro Manners is the first integrated campaign for Diva and Lord Danger. Diva cast Anna Akana (who has over 1.8 million subscribers on YouTube for her weekly series) as the pitch perfect protector of protocol, with Rude Dude designed in conjunction with noted collaborator FONCO.
The campaign was filmed on LA’s Metro, a system that transports over 1.2 million boardings a day.
Metro Quote: "We knew from the start we wanted something quirky, fun and memorable, something that would remind people about Metro etiquette without looking like a traditional government agency PSA. And that's what Mike Diva and his team have delivered. It's been a great experience working with local talent like Mike Diva and Anna Akana. It lends a colorful touch that matches the spirit of our riders and the creativity of Los Angeles." --John Gordon, Director of Social Media Marketing