Cancer Research UK has launched this stunt because of over $200 million pounds in public health cuts that means not everyone can get the help they need to quit smoking. Agency: AMV BBDO, London.
Brand: Cancer Research UK
Media: Online
Category: Public interest
Agency: BBDO
Geo: United Kingdom
Cancer Research UK: Who would you save?
Advertising Agency: AMV BBDO, UK
Creative Directors: Nick Hulley, Nadja Lossgot
Copywriter: Oliver Frost
Art Director: Josephine Shedden
Agency Planners: Craig Mawdsley, Annalisa Gentili
Agency Account Man: Pippa Hardingham
Agency Producers: Yvonne Clayton, Charlie Thacker
Media Agency: Mediacom
Media Planners: Daria Rudzka, HiuMan Lam
Production Company: Bare Films
Director: James Lawes
Production Co. Producer: Jessica Turner
Editor: Chris McKay / Cut + Run
Post-production: The Mill
Audio Post-production: Ed Downham / Wave