Category: Cinematography
Advertiser: AEG POWERTOOLS
Product/Service: TECHTRONIC INDUSTRY
Agency: BMF
Production Company: C. I. STUDIOS, Richmond, AUSTRALIA
Executive Creative Director: David Klein
Copywriter: Callum Fitzhardinge
Art Director: Chris Andrews
Agency Producer: Sophie Simmons
Account Supervisor: Alita Mcmenamin
Advertiser's Supervisor: Mark Devitt
Producer: Adam Litchfield
Director: Christopher Tovo
Editor: Ryan Brett
Sound Studio: Gasinc
Sound Design/Arrangement: Jason Murphy - Gasinc
Post Production: Sweet Productions
Music: Power Electric
Account Manager: James Bilaver
Cinematographer: Christopher Tovo
Director Of Photography: Christopher Tovo
EditingCompany: Sweet Productions
ProductionManager: Melanie O'rourke
Account Manager: James Bilaver
Cinematographer: Christopher Tovo
Director Of Photography: Christopher Tovo
Editing Company: Sweet Productions
Other Credits: Music Composer: Andy Evans - Gasinc
English Description
AEG was once the pre-eminent power tool brand in Australia, used only by serious tradesmen, but over the years the market has grown and AEG has fallen out of favour. Especially with younger generations. Our job was to restore the brand’s credentials, connect with a younger audience and communicate what high quality equipment allows you to achieve.
To do this we tracked down Australia’s finest professionals – trailblazing athletes and craftsmen our target audience reveres – and we documented their stories, demonstrating how AEG tools helped them stay at the top of their field.
The first film is about Simon Anderson, the man who created the 3-fin Thruster, the greatest innovation in surfing since the surfboard itself.