Media: TV
Category: Confectionery & snacks
Client: AERO
Agency: J. Walter Thompson London
Country: United Kingdom
Creatives: James Hobbs
Creatives: Jeremy Little
Planner: Eleanor Metcalf
Account Executive: Ben O’Neill-Gregory
Published: September 2018
Synopsis:
J. Walter Thompson London has created AERO’s first TV campaign in 6 years, showing chocolate bubbles being made with brass ‘big band’ music. In the film, to air on TV and in cinemas, the star of the film is the ‘Bubblophone’, an ingenious invention that reveals how AERO might pump uplifting music into chocolate to create their deliciously bubbly bubbles. Instead of relying on special effects all the bubbling ‘chocolate’ was captured in camera requiring months of tests and fine-tuning, reflecting the care and craft that goes into making every AERO bar. Post-production was handled by Time Based Arts, and edits by The Assembly Rooms.