Advertised Brand: American Family Care (AFC)
Campaign Title: #CamPains
American Family Care’s non-partisan campaign hashtag is #CamPains.
Advertising Agency: Intermark Group, Birmingham, AL, USA
Agency website: http://intermarkgroup.com
Head Strategist: Jake McKenzie
Executive Creative Director: Keith Otter
Copywriter: Joel Lugar
Producer: Chris Mann
Production Company: Vazda Studios
Director: Joel Lugar
Camera: Derek Boyd
Editor: Josh Cooley, David Witson
Audio: Jan-Michael Cifonie
Client: American Family Care (AFC)
Chief Executive Officer: Dr. Bruce Irwin (American Family Care (AFC))
Chief Marketing Officer: Bill Koleszar (American Family Care (AFC))
Published: November 2016
Description
Full-service marketing agency Intermark Group is launching a quick-hit spot TV and web campaign for health care client American Family Care (AFC) that pokes fun of the uber-annoying 2016 election cycle.
The 30-second spot will air on early and late news programming during all broadcast network affiliates in AFC markets and local cable channels CNN and Fox News on Tuesday, Nov. 8 (Election Day), and Wednesday, Nov. 9. Longer-form video will run on Facebook and Twitter. American Family Care (AFC) operates urgent care, walk-in care, accessible primary care, family care and occupational health services in over 160 local clinics in 26 states.
The ad is set up like a prescription drug ad, where a dramatic scenario is interrupted by a kindly doctor who describes a series of “medical” conditions referred to as Election-Related Injuries. These include Phone Elbow Tendonitis, Eye-roll Strain, Bitten Tongue, Canada Thoughts and Crazy Uncle SyndromeHysterics. The prescription? “A trip to AFC for the best in urgent, non-emergency treatment.”