Category: Public Interest, NGO
Media: Film
Client: Afghan Women’s Organization
Agency: send+receive
CD/AD: JP Gravina
CD/CW: Simon Craig
Agency Producer: Sam Benson
Production Company: Someplace Nice
Executive Producer: Chilo Fletcher
Director: Sean McBride
DOP: Andy Ferreira
Line Producer: Jennifer Walker
Editorial Company: Saints Editorial
Editor: Cam Lasovich
Saints Producer: Sara Windrim
Post Production Company: Alter Ego
Colorist: Tricia Hagoriles
Flame Artist: Steve McGregor
Alter Ego Producer: Caitlin Schooley
Casting Company: Jigsaw Casting
Casting Director: Shasta Lutz
Description:
The refugee crisis has touched many corners of the globe and Canada is no exception. The country has become a safe haven for newcomers looking to rebuild their lives while preserving their identity and culture.
The Afghan Woman’s Organization (AWO) is on the front lines of this important settlement work, helping more than 100 landed immigrations and refugees per month.
To further build awareness around the Mississauga-based non-profit’s wide range of services, Toronto creative agency Send + Receive has created a series of TV commercials.
Produced by Someplace Nice and directed by Sean McBride, the 15-second spots “Wellness Café”, “Job Skills” and “Literacy” showcase different facets of AWO’s services using simple yet powerful imagery of Afghan women supporting newly arrived Canadians.
The ads are shot in a single take and uses staging inspired by live theatre to show community-based solutions to challenges faced by newly arrived refugees.
Each spot features a character sitting alone in a room – an older woman, a seven-year-old boy and his mother and a young woman – grappling with a problem when a group of Afghan women arrive and transform the space into a welcoming and nurturing environment. They will begin airing on April 1, 2017 and broadcast through December 31, 2017.