George Patterson Y&R launches an international scale campaign for AFL this week. The campaign showcases people from around the world being shown the game for the first time to prove once and for all that our game, Australia's game, is truly an extraordinary sport, unlike anything else in the world.
Category: Entertainment & leisure
Client: AFL
Agency: George Patterson Y&R, Melbourne
Production: Exit Films
Country: Australia
Director: Steve Carroll
Chief Creative Officer: Ben Coulson
Producer: Tobias Webster
Senior Copywriter: Alex Wadelton
Senior Art Director: Paul Meates
Sound: Alex Mcloskey
Sound Design: Paul Le Couteur
Agency Executive Producer: Romanca Jasinski
Group Account Director: Julian Bell
Editing Company: The Butchery
Editor: Graeme Pereira
Music Studio: Level Two Music
Music: ACDC "Long Way to the Top" (Alberts Music)
Music Supervisor: Karl Richter
Senior Account Director: Kirsten Darbyshire
Senior Account Manager: Rachel Semmens
Cinematographer: Ryley Brown
Online: Jon Holmes, The Refinery