Media: Ambient
Category: Public interest
Client: Agent Green
Agency: Havas, Dusseldorf
Production: Havas Düsseldorf GmbH, Studio6
Country: Germany
Chief Creative Officer: Eric Schoeffler
Chief Creative Officer: Darren Richardson
Creative Director: Helmut Schulte
Creative Director: Christoph Damanik
Art Director: Annika Gude
Art Director: Alexander Schulz
Copywriter: Bernhard Labitzke
Copywriter: Sascha Neumann
Producer: Trang Vo Thi
Producer: Matthias Wilde
DoP: Till Hannes Hümbs
Illustrator: Alex Schulz, Arnaud Atchimon
Programmer: Arnaud Atchimon
Client Service Director: Harald Jäger
3D Designer: Arnaud Atchimon
Account Director: Serge Przybyl
Creative Technologist: Arnaud Atchimon
Animation: Till Hannes Hümbs, Alex Schulz, Arnaud Atchimon
3D Artists: Marks Pchalek, Benjamin Jürgens, Jens Brune (nhb Studio Düsseldorf GmbH)
3D Production: Fabian Scheer (nhb Studio Düsseldorf GmbH)
Editors: Marcelo Alves, Till Hannes Hümbs
Sound Company: Audioversium, Düsseldorf
Sound Engineer: Patrick Karwatka
Sound Producer: Sascha Peters
Voice Over Artists: Matthew Rouse (EN), Florian Maerlender (DE)
Web Development: Andre Lebioda
Published: July 2018
Synopsis:
The Romanian forests make up about half of Europe’s last remaining primeval forests. Sadly enough many of them are falling victim to illegal deforestation. While the Romanian government fails to protect its natural heritage, NGO Agent Green and Havas Düsseldorf teamed up to give trees a voice with a specially developed smart device called ‘Screaming Trees’ that sends out a warning signal to local authorities when it detects a chainsaw. Equipped with sensors to measure volume, motor-rotations and sound-duration, the devices were deployed throughout the forest, creating a network that can pinpoint where deforestation is taking place. This allows the small number of forest wardens to respond quickly and protect the vast forest.