Client: Cerveza Aguila
Advertising Agency: MullenLowe SSP3, Bogota, Colombia
Production: Tonka Films
Director: Alejandro Murcia
Director: Mauricio Ledesma
Producer: Olga Castillo
Art Director: Izmael Crespo
Copywriter: Cristian Burgos
BRAND: Cerveza Aguila
CEO: Francisco Samper
CCO: Carlos Andrés Rodríguez
COO: Juan Pablo García
Creative
Account Director: José Manuel Hoyos
Account Executive: Daniel Salazar
Digital Director: Jennifer Boshell
Production Director: José Vicente Altamar, Wilfredo Duque
ABI Marketing Director for Aguila: Miguel Merino
ABI Innovation Manager for Aguila: María Alejandra Ruiz
3D Animation: Masivo Studio
Editing: Jonathan Bolívar
Sound Editing: Camilo Medina
Country: Colombia
Published: July 2020
Synopsis:
ABInBev’s Aguila Beer, Colombia’s leading beer brand, has launched CRAVING SIXPACKS, an initiative to promote responsible drinking at home. With home-delivery of food and alcohol surging while people are in lockdown, Aguila Beer partnered with Rappi, the largest delivery app in Colombia, to encourage people to eat while drinking. When people order an Aguila Beer Six Pack through Rappi, they receive the beer delivered to their door, but with a twist. The beers arrive disguised in iconic fast-food packaging such as a cheeseburger meal, pizza or fried chicken in order to trigger a food craving just as people start to drink. Each Six Pack contains a discount coupon for Rappi, encouraging people to practice one of the main behaviors of responsible alcohol consumption – eating while drinking.