Aides: GRAFFITI

Credits & Description:

Type of Entry: Product & Service
Category: Public Health & Safety
Title: GRAFFITI
Advertiser/Client: AIDES
Product/Service: AIDS AWARENESS
Entrant Company: TBWA\PARIS, FRANCE
Advertising Agency: TBWA\PARIS, FRANCE
Executive Creative Director: Eric Holden/Rémi Noël
Copywriter: Ingrid Varetz
Agency Producer: Virginie Chalard
Advertiser's Supervisor: Veronique Fourniotakis
Account Manager: Anne-Laure Brunner
Account Supervisor: Anne Vincent
Production Company: WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
Director: Yoann Lemoine
Producer: Jérôme Denis
Editor: Nicolas Larrouquere
Sound Design/Arrangement: Aoc-Attention O Chiens
Music: Artist/Title: Fabrice Smadja/Pascal Bonifay
Animation: 3d: Morgan Sagel/Mickael Nauzin; 2d:Yves Bigerel
Art Director: Ingrid Varetz
Lighting: Nicolas Loire
Post Production: Pascal Giroux, Mikros Image/Olivier Glandais, Wanda Production
Other Credits: Designer: Barthélémy Maunoury
Brief Explanation:
AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness. Despite preventive actions on the field, massive communication remains essential.
Assertive yet hilarious, Graffiti delivers the message in the most efficient manner... This TVC celebrates happy sex... as long as it is safe. It’s also a reminder that condoms can be seen as an appealing asset !