Advertiser: LES EAUX MINÉRALES D'OULMÈS
Agency: KLEM EURO RSCG
Category: Non-Alcoholic Drinks
Advertising campaign: THE LIONS
Producer: Earl Redcliff
Post Production: Image Factory
Music: Karim Slaoui
Art Director: Mehdi Tibari
Sound Design/Arrangement: Salah Olkama
Planner: Reda Sarhane
Account Manager: Tarik Guisser
Editor: Upstairs
Advertiser's Supervisor: Asmaa El Jay
Director: Clive Will
Cameraman: Emily Bussac
Cinematographer: Clive Will
Lighting: Johnny Pappas
Copywriter: Jalil Alami
Director Of Photography: Ludwig Bezwidenhout
Account Supervisor: Mohssine El Boury
Animation: None
Creative Director: Zakaria Serraj
Brief Explanation
The movie opens on a shot of a landway in the middle of nature. The mountains’ beauty melts into the vastness of lands. Only a cloud of dust in the trail of a 4x4 driving at a fast pace disrupts the majesty of the place. A man behind the wheel ventures into these lands. The cross-country vehicle climbs a hillock, pursues its path and stops near a plain…The driver comes out to open the trunk’s doors, from which two lions leap out towards the fearless man who looks serene. The man lets his big cats wander leisurely, following them to their beloved water spot. Their passionate game goes on, from strolls to embraces, favoring pure emotion. Afterwards, the man takes a well deserved sip of water…the scene ends on an image of them, at the foot of a rock, behind which takes shape the Atlas embracing the stretch of the land.