Air New Zealand has just released their brand new TVC putting the spotlight on their partnership with the Department of Conservation. Creative agency, True, were tasked to tell the story about the airline’s partnership with DOC and their on-going commitment to the environment. And what better way to tell it than through the innocent eyes of children; the very future generations who we protect the environment for. The ad aims to inspire the nation to get outdoors and explore the natural wonders of New Zealand – onboard an Air New Zealand plane of course while positioning the airline as an innovator in sustainability.
Air New Zealand DOC Sponsorship
Category: Travel, transport & tourism
Client: Air New Zealand
Agency: True
Production: Exposure
Country: New Zealand
Director: Kevin Denholm
Managing Director: Matt Dickinson
Executive Creative Director: Craig Pethybridge
Creative Director: Dom Antelme
Creative Director: Ian Sweeney
Producer: Jess Milne
DoP: Marty Williams
Sound Studio: Liquid
Group Account Director: Helen Prangley
Post production: Blockhead
Agency Producer: Fiona Champtaloup
Editor: Sam Brunette
Music Supervisor: Level 2
Second Unit: Tim Parsons
Mike Tod – Chief Marketing Officer
Jodi Williams - Head of Global Brand Development
Meghan Blair – Sponsorship & Brand Manager
Cassie Roma – Senior Manager, Social Media
Susan Davidson – Global Brand Engagement Manager
Sarah Sangster – Brand Comms Specialist I Global Brand Development
Debbie Chin – Sponsorship Execution I Marketing & Customer