Social media is starting to cause stress amongst its users. Theyâre posting things to make themselves look amazing even if they're not. Saatchi & Saatchi Indonesia thought they would tap into this cultural phenomenon in a funny way to give more purpose to AirAsia's 'Now everyone can fly'.
Category: Travel, transport & tourism
Client: AirAsia
Agency: Saatchi & Saatchi Indonesia
Production: Fat Belly Pictures
Country: Indonesia
Director: Bevan Cullinan
Executive Creative Director: alex tagaroulias
Art Director: Eddu Enoary Eigven
Art Director: Andra Miyanka
Copywriter: alex tagaroulias
Account Director: Marissa Thalib
Post production: Prodigi House
Agency Producer: Fiully Santini
Editor: Reggy Jocom
Music + Sound Production: Sound Village