Media: Film
Brand: Airtel
Agency: Noah's Ark Creative
Geo: Nigeria
Advertising Agency: Noah's Ark, Ikeja, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Directors: Maurice Ugwonoh, Yemi Arawore
Copywriters: Baruch Apata, Jesujoba Popoola
Art Directors: Ezekiel Rezedenz, Mitchelle Defounga, Wale Emmanuel Akodu
Account Managers: Funke Adekola, Judith Ezeali, Segun Akinyemiju, Anuoluwapo Kabiawu
Account Planner: Fred Akinmuyisitan
Production House: Ark Resources Entertainment
Producer: Faruq Lasaki
Director: Bruce Paynter
Sound: Rotimi Akinfemiwa
Published: June 2018
Synopsis:
The naming ceremony is quite symbolic in Nigeria, and mothers-in-law often “compete” for who really owns the child. This story is about how the more data-savvy mother-in-law tries to outshine her somewhat conservative peer, who unknown to many, also has a data side to her