Category: Travel, Transport & Tourism
Advertiser: ALASKA AIRLINES
Product/Service: AIRLINE
Agency: WONG
Production Company: ALARMING PICTURES, Seattle, USA
Chief Creative Officer: Tracy Wong
Executive Creative Director: Tracy Wong
Creative Director: John Schofield
Copywriter: John Schofield
Art Director: Tony Zimney
Agency Producer: Stephanie Huske
Account Supervisor: Kari Connor
Producer: Mark Campbell/Molly Woodruff/Amanda Kay Helmick
Director: Jack & Carol Hodge
Editor: Kelly Vander Linda
Sound Engineer: John Buroker
Sound Design/Arrangement: Clatter / Din
Account Manager: Megan Meagher
Director Of Photography: Steve McGeeHee
EditingCompany: Collective Edit
Account Manager: Megan Meagher
Director Of Photography: Steve McGeeHee
Editing Company: Collective Edit
Other Credits: (Business Affairs Manager) Melissa Mathias; (Telecine) Jeff Tillotson; (Scheduler) Rachel Komenski
English Description
How do you create an emotional connection with a city largely indifferent to airline preference? You tap into Portland's fierce loyalty to their soccer team in their inaugural MLS season. As official jersey-sponsor of the Portland Timbers, we demonstrated Alaska Airlines' superior customer service by creating a series of TV spots with a hypothetical 'Worker Exchange Program'. The hilight of these spots features the Timbers' frank-talking Scottish head-coach and a line of dedicated, do-whatever–it-takes Alaska Airlines employees.