Alaska Airlines-Virgin merger being made official today (12/14), reaching out to share the "Different Works" campaign from AOR Mekanism. This is Mekanism's first creative surrounding the Alaska Airlines-Virgin merger. The spot plays on the idea that Alaska Airlines and Virgin America are an unlikely pair, like electricity and guitars or Labradors and poodles but they complement each other and work well together. Agency: Mekanism, San Francisco
Media: TV
Category: Travel, transport & tourism
Client: Alaska Airlines + Virgin America
Agency: Mekanism
Client: Alaska Airlines
President/CEO: Jason Harris
Executive Creative Director: Tommy Means
EVP, Head of Creative/Design: Tom Lyons
Creative Directors: Matt Stafford & Hart Rusen
Art Directors: Patrick Nelson & Sean Hamilton
EVP, Managing Director: Michael Zlatoper
Director of Brand Management: Anna Boyarsky
Brand Director: Caroline Paik
Brand Manager: Mellie Lutz
Head of Planning, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Director of Print Production/Art Buying: Frank Lewis
Producer: Megan Ubovich
Print Producer: James Sablan
Senior Production Artist: Jose Paz
Print Project Manager: Mariah Gill-Erhart
Stock Footage House: STALKR
Stock Producer: George Alvarez
Stock Executive Producer: Carly Lagoda
Music Producer: Janet Billig Rich
Editorial: Nomad
Editor: Jared Coller
Assistant Editors: Collin Ketterer, Dani Weltman
Post Producer: Gabrielle Page
Post Executive Producer: Susye Melega
Sound Engineer: Nomad Editing Co. / Tom Stamatio
Motion Graphics: Nomad VFX / Josh Kirschenbaum
Color: CO3 / Dave Hussey
Print House: XYZ Prepress House