Category: Transport
Media: Film
Brand: Alaska Airlines
Agency: Mekanism
Geo: United States
Advertising Agency: Mekanism, San Francisco, USA
President / Chief Executive Officer: Jason Harris
Founder / Executive Creative Director: Tommy Means
Creative Directors: Hart Rusen, Laura Wimer
Associate Creative Director: Andy Corbett
Junior Copywriter: Caroline Johnson
Chief Operating Officer: Mike Zlatoper
Managing Director, Seattle: Lisa Zakroff
Senior Brand Manager: Mellie Lutz
Head of Strategy, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Producer: Megan Ubovich
Junior Producer: Kara Bello
Director of Social Strategy: Josh Druding / Epic Signal
Senior Social Strategist: Amy Jones / Epic Signal
Copywriter: Christina Semak / Epic Signal
Art Director: Joe Nemec / Epic Signal
Senior Producer: Joey Segrove
Production Company: RESET Content
Director: Vesa Manninen
DOP: Chris Mably
Executive Producer: Deannie O'Neil
Editorial: Cabin Editing Company
Editor: Lucas Spaulding
Assistant Editor: Brian Meagher
Producer: Michelle Dorsch
Managing Partner / EP: Carr Schilling
VFX: The Shed
Managing Director: Paul O'Shea
Telecine: Katie Jordan
Telecine Producer: Amy Redfern
Flame: Miles Essmiller
CG: Yama Yuichiro, Mark Wurts
Motion Graphics: Nhi Vo
VFX Producer: Brian Friel
Music: New Math
Managing Partner / EP: Kala Sherman
Creative Director: David Wittman
Composer: Casey Smith
Mix / Sound Design: Lime Studios
Mixer: Rohan Young, Mark Meyuhas
EP: Susie Boyajan
Producer: Kayla Phungglan
Published: November 2017
Description:
After completing its merger with Virgin Airlines, Alaska Airlines is challenging consumer perceptions of the airline and the entire industry with the new campaign “That’s How We Fly” created by Mekanism.