| D&AD Awards 2012 | ||
|---|---|---|
| Film Advertising Crafts | Direction for Film Advertising | Yellow Pencil |
| Film Advertising Crafts | Use of Music for Film Advertising | Yellow Pencil |
Category: Cosmetics & Beauty
Advertiser: ALBERTO CULVER / VO5
Product/Service: VO5
Agency: EURO RSCG LONDON
Production Company: BLINK PRODUCTIONS, London, UNITED KINGDOM
Executive Creative Director: Mick Mahoney
Creative Director: Dom Gettins
Copywriter: Harry Stanford
Art Director: Mike Insley
Agency Producer: Jo Charlesworth
Producer: Ben Mann
Director: Adam Hashemi
Cameraman: John Lynch
Music: Blackmon and Jenkins, 'Word up'
Cinematographer: John Lynch
Director Of Photography: John Lynch
EditingCompany: Speade
Cinematographer: John Lynch
Director Of Photography: John Lynch
Editing Company: Speade
English Description
In this online film we see the scandal at the annual pageant of Pliktisijiteur. Here young men compete for the title of Mr Plikt with traditional rounds of Talent, Swimsuit and Beauty.
The foundations of this dull, rural village are rocked when Luke deviates from the hair norm with the help of VO5 Extreme Style. He is banished forever but not before he gets the girl and they run off into the sunset.