Category: Viral Film
Advertiser: ALBERTO CULVER
Product/Service: VO5
Agency: EURO RSCG LONDON
Production Company: BLINK PRODUCTIONS, London, UNITED KINGDOM
Executive Creative Director: Mick Mahoney
Creative Director: Dom Gettins
Copywriter: Harry Stanford
Art Director: Mike Insley
Agency Producer: Jo Charlesworth
Producer: Ben Mann
Director: Adam Hashemi
Editor: Leo
Post Production: Moving Picture Company
Cameraman: John Lynch
Music: Blackmon and Jenkins, 'Word up'
English Description
This advert was created to promote the annual pageant of the fictional village of Pliktisijiteur.
Seeded online a week before the actual TV spot broke it sets the scene for the commercial and links the village’s official website.
In it, an enthusiastic villager proudly tells us about the dubious offerings that will be on show, from dodgy dancing to unappetising food.