Category: Corporate Image
Advertiser: ALCHEMIST
Product/Service: HOSPITALS AND HEALTH CARE
Agency: McCANN WORLDGROUP
Production Company: QED, Mumbai, INDIA
Date of First Appearance: Jun 20 2010
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Prasoon Joshi
Producer: Arindam Mitra/Anju Vaswani
Director: Abhijit Chaudhuri (Dadu)
Editor: Prakash ( Prime Focus – Khar)
Sound Design/Arrangement: Mohit Chauhan/Vipin Mishra
English Description
The story is based upon a real small town story in India. A man becomes a laughing stock for the entire community, because of his strange antics. However, a little girl with a clear heart, sees the real pain of this deaf and dumb man & his inability to express as the reason for his behavior. This brings alive the core philosophy of Alchemist – to see beyond the obvious and reach for the truth.