| Roses Creative Awards, 2016 | ||
|---|---|---|
| Tv/Cinema | TV/Cinema Commercial Under 21 secs | Bronze |
Media: TV
Client: ALDI/ Great British Value
Agency: McCann Manchester
Production: Another Film Company
Country: United Kingdom
Director: Declan Lowney
TV Producer: Melissa Bennett
Executive Creative Director: DAVE PRICE
Creative Director: Neil Lancaster
Creative: SEAN CAREY
Producer: simon monhemius
It's hard to convey how amazing Aldi prices really are. Not everybody is interested. (Did you know their porridge is three quid cheaper than Tesco's?) We thought the only way to attract attention to the price differential was to put pensioners at acute personal risk. It worked like a dream!