Media: TV
Category: Retail services
Client: ALDI Australia
Creative Agency: BMF, Sydney, Australia
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Creative Lead: Sophia Coghlan
Art Director: Dan Pritchard
Copywriters: Lisa Down and Gooch Richards
Head of Planning: Hugh Munro
Group Account Director: Toby Hussey
Senior Account Director: Barbara Stewart
Account Manager: James Arnold
Account Executive: Sammy Hall
Agency Producer: Esta Lau
Director: Greg Sharp
Production Company: Mighty Nice
Producer: Tina Braham
Art Buyer: Basir Salleh
Music and Sound Production: Otis Studios
Published: January 2018
Synopsis:
The summer holidays are soon coming to an end and the start of school means the beginning of countless shopping lists – from learning books to stationery to leather school shoes – all in time for the new school year.
ALDI knows back to school shopping can be a bit of a chore – with endless items and multiple stops – especially when you could still be enjoying summer holidays. And that’s why ALDI is putting the fun into going back to school through the adventures of AL & DI.
This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead. The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunch boxes, selling for less than $20. Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artifical colours storewide there is even more reasons to stock up at ALDI.