Shoppers won’t find a single trace of artificial colours in food products sold at ALDI. In the fourth instalment of the Good Different platform, BMF and ALDI have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.
Media: TV
Category: Retail services
Client: ALDI
Agency: BMF, Sydney
Production: The Sweet Shop
Country: Australia
Director: Steve Ayson
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Rosita Rawnsley-Mason
Art Director: Nadia Ahmad
Art Director: Dantie Van Der Merwe
Copywriter: Tom Johnson
Copywriter: Millicent Malcolm
Producer: Cindy Kavanagh
Assoc Creative Director: Rosita Rawnsley-Mason
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Sound: Rumble Studios
DoP: Germain McMicking
Post production: ARC Edit
Post production: Alt. VFX
Agency Producer: Jenny Lee Archer
Editor: Peter Sciberras
Photographer: Gavin Johns
Managing Director: Stephen McArdle
Managing Director: Wilf Sweetland
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Planning Director: Hugh Munro
Art Buyer: Basir Salleh
Published: September 2017