Aldi: Telescope

Credits & Description:

Advertiser: Aldi Stores Ltd.
Brand: Aldi
Agency: McCann Manchester
Executive creative director: Dave Price
Creative director: Neil Lancaster
Director: Mark Denton
Production company: Another Film Company
Alternative Title: Christmas Friend
Aldi discount stores’ parody of the eagerly awaited John Lewis Stores Christmas TV commercial. In the original, a little girl sees a lonely old man on the moon through her telescope. She sends him a gift via balloons – a John Lewis telescope, so he can see her too. Heartwarming, but sad. Aldi did a version where the old man has two telescopes on the moon – a far cheaper one from aldi, and a John Lewis one. We then flew in an old lady on balloons. Surely a better present for him?
Links: http://www.mccannmanchester.com