Category: Pharmacy
Advertiser: BAYER
Product/Service: ALEVE PAINKILLER
Agency: ENERGY BBDO
Production Company: CHELSEA PICTURES, Chicago, Chicago, New York, USA, USA, USA
Production Company: OPTIMUS, Chicago, Chicago, New York, USA, USA, USA
Production Company: BEAST, Chicago, Chicago, New York, USA, USA, USA
Date of First Appearance: May 17 2010
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Noel Haan
Creative Director: Greg Auer
Copywriter: James Wood
Art Director: Greg Auer
Agency Producer: Melissa Barany
Account Supervisor: Andrea Bonney
Director: David Gordon Green
Editor: Angelo
English Description
“Steven’s Day” portrays a man who has to manage body pain by frequently interrupting his life to take Tylenol pills. Pill taking has become so repetitive, so routine, he barely notices. He takes pills with breakfast, in the middle of his day, during his day and at the end of this day. While watching TV, he discovers that just 2 Aleve can keep him free from pain all day. When he wakes the next morning, he starts a typical day, only this time he’s taken Aleve and is free from pain and having to take so many pills.