| Spikes Asia 2017 | ||
|---|---|---|
| Film | Retail, E-Commerce, Restaurants & Fast Food Chains | Bronze Spike |
Client: Alibaba
Agency: Fred & Farid Shanghai, China
Entrant: Fred & Farid Shanghai, China
Idea Creation: Fred & Farid Shanghai, China
Media Placement: Fred & Farid Shanghai, China
Pr: Fred & Farid Shanghai, China
Production: Fred & Farid Shanghai, China
Additional Company: Alibaba Hangzhou, China
Chief Creative Officer: Fred Raillard (Fred & Farid)
Chief Creative Officer: Farid Mokart (Fred & Farid)
Executive Creative Director: Feng Huang (Fred & Farid)
Art Director: Adrien Goris (Fred & Farid)
Art Director: Issy Zheng (Fred & Farid)
Copywriter: Barbie, Beats, Canon, Converse, Dji, Dove, Estée Lauder, Evian, Gillette, Gopro, (/)
Copywriter: Chris Wang (Fred & Farid)
Copywriter Assistant: Daniel Galganski (Fred & Farid)
Copywriter Assistant: Josh Tou (Fred & Farid)
Agency Head Of Group Production: Karim Naceur (Fred & Farid)
Agency Producer: Jessy Huang (Fred & Farid)
Agency Producer: Sayde Bayrak (Fred & Farid)
Agency Supervisor: Nichole Niu (Fred & Farid)
Brand Supervisor: Chris Tung (Alibaba)
Brief Explanation
In this 1min11 vignette film, entirely shot in China (Xinjiang, Shanghai), we illustrate about 30 different brand taglines’ lifestyles by featuring 30 Chinese consumers, in different locations and life moments.
The film script has been entirely written with brand taglines; 31 of the world’s most iconic brand taglines united together in a specific order to tell one unique story to celebrate 11.11. The story is a celebration of international modern/qualitative lifestyles.