ALS League: ALS League

Credits & Description:

Media: Interactive
Category: Public interest
Client: ALS Association / MND Australia
Agency: BWM Dentsu
Production: FINCH
Country: Australia
Director: Brett Ludeman
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Asheen Naidu
Senior Creative: René Schultz
Senior Creative: Oskar Westerdal
Producer: Emma Durlacher
Producer: claire thompson
Executive Producer: Corey Esse
Design Director: Eeuwout 'Dutchy' Baart
Digital Producer: Jenna Mills
Editor: Brendon Killen
PR Agency: Haystac
National General Manager Haystac: Jason Carnew
General Manager Haystac Sydney: Sarah Littlefair
Technology Partner: Lyrebird
Co-Founder and CEO: Alexandre de Brébisson
Co-Founders: Jose Sotelo & Kundan Kumar
Head of Operations: David Dodero
Technology Partner: Nakatomi
Managing Director: Emad Tahtouh
Producer: Cara Szabo
Engineer: Hamish Pain
Senior Engineer: Patrick Barnes
Interactive Team Lead: Ben Bray
Sound & Music: Rumble Studios
Sound Designers: Tone Aston & Cam Milne
Post Producer: Sha Toth
Music Producer: Michael Gie
Composer: Darren Lim
Website: Space 66
General Manager: Christopher Gregson
Creative Director: Elliot Owen
Published: April 2018
Synopsis:
Project Revoice: Helping this Ice Bucket Challenge founder take his voice back from ALS.
BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia. The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice. To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.