Agency: Y&R
Chief Creative Officer: Leslie Sims
Executive Creative Director: Joao Coutinho
Creative Directors: Kate Lummus & Felipe Pavani
Copywriters: Joel Robert Johnson, Jesse Stanton, Miguel Durao
Art Directors: Marcos Porrata, Santiago Lastra, Tyler Winston
Graphics & Animation: Hevan Chan, Brigitta Martiana
Production: Middle Mile
Head of Production: Greg Lotus
Executive Producer: Barbara Resua
Music Producer: Theresa Notartomaso
Business Affairs: Janet Muentes
Group Account Director: David Pomfret
EVP, Managing Director of Technology and Business Practice: Jessica Post
Account Executive: Tony Miller
Community Manager: Imani Albert
Social Strategist: Farouk Ajakaiye
Strategy Director: Bediz Eker
Project Managers: Clint Walsh, Chris Borelli
Altice USA Credits:
Joe Charno: VP Brand, Marketing & Creative Services
Dan Opallo: Director, Marketing / Social Media
Dannie Fischetti: Social Media Marketing
Production Company: Hogarth
Edit House/Animation: Hogarth
Director: Evan Bernard
Editor: Bruce Ashley
Casting: Skitish Media
Published: June 2018
Synopsis:
As we enter the World Cup Round of 16, wanted to share some timely work from Optimum’s Altice USA + Y&R. The world believes that America doesn’t care about soccer, but that’s not entirely true. There is an entire population of Americans who live and breathe soccer every single week – Soccer Moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for.
Altice USA and Y&R are launching a social series called Soccer Moms Center, a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.
The work comes on the heels of Altice’s “Futebol vs. Football” regional Super Bowl spot, which starred Cristiano Ronaldo making his American football debut and bringing soccer to U.S. fans. Let me know your thoughts / if you need anything else.