Client: Altice
Geo: United States of America
Agency: Y&R Creative
Executive Creative Director: Joao Coutinho, North America
Global Creative Director: Thomas Shim
Creative Director: Justin Ebert
Creative Director: Kate Lummus
Creative Director: Felipe Pavani
Production: Middle Mile
Producer: Marissa Lando
Executive Music Producer: Theresa Notartomaso
Business Affairs: Janet Muentes
EVP, Managing Director: Jessica Post
Group Account Director: David Pomfret
Account Supervisor: Megan Falcone
Account Executive: Madison Duke
Assistant Account Executive: Dominique Appel
Senior Project Manager: Clint Walsh
Agency: #MSTFPartners
Global Creative Coordination: Tomas Froes
Film Director: José Pedro Sous
Film Producer: Alberto Martins
Post Production: Ingreme
Creative: Pedro Lima
Published: February 2018
Additional Info: Super Bowl LII / Super Bowl 52
Synopsis:
Watch Cristiano Ronaldo try playing American football in our new ad for Altice One. You've never seen anything like it. #ExperienceTheOne
The world's best soccer player, Cristiano Ronaldo, made his American football debut during Super Bowl LII, starring in Altice USA's first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R. The spot follows Ronaldo as he discovers "football" in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike. The campaign highlights Altice One, Altice USA's all-in-one connectivity platform, combining internet, TV and WiFi all in one device - which is just as surprising as a futebol star playing football.