Brand: Alwaleed Philanthropies
Media: Outdoor
Category: Public Interest, NGO
Agency: Bold
Geo: Saudi Arabia
Alwaleed Philanthropies: Who to give
Advertising Agency: Bold Creative Boutique, Riyadh, Saudi Arabia
Executive Creative Director: Mohamad Baalbaki
Digital Creative Director: Ziad Abou Rjeily
Senior Art Director: Aljoharah Alrasheed
Designer: Tajammul Khan
Web Developer: Joyce Abou Rjeily
Production manager: Fahed Awkal
Senior Copywriter: Abdullah Alobodi
Account Director: Abeer Alessa
Planning Director: Rashad Moglbay
Account Manager: Yazeed Al Hayef
Account executive: Christine Helal
Begging has social, economic, and security impacts on the community, and the Saudi authorities have taken steps to fight beggars, of whom a large number were arrested. However, beggars will not cease their activities as long as people themselves continue to encourage them.People innately want to do good and help those in need, especially during the month of Ramadan where begging increases by 50%. But beggars are almost always pretenders who abuse the goodwill of people.Bold was challenged by Al Waleed Philanthropies to create an on-ground activation during ramadan to raise awareness about this problem and direct them to donate to the right channels.