| Epica Awards 2015 | ||
|---|---|---|
| Health, Beauty & Fashion | Health, Beauty, Cosmetics & Toiletries | Silver |
| Digital | Online & Viral Films | Silver |
| Cristal Festival, 2015 | ||
| Digital & Mobile | Viral Film | Emerald (Bronze) |
| Brand Entertainment & Content | Best use or integration of digital or social media | Emerald (Bronze) |
"Girls can't be brave" and girls aren't strong" are limiting phrases seemingly from a bygone era, but a new Always social experiment reveals that many girls today feel limited by society’s expectations about women. In fact, data from the most recent Always Confidence & Puberty Survey, shows that 72 percent of girls feel held back by society, which they feel dictates what they should and shouldn’t do. Now, Always, the leader in global feminine care, is announcing the launch of its latest online video Agency: Leo Burnett Chicago & Leo Burnett Toronto.
Category: Public interest
Brand: Always
Media: Online
Agency: Leo Burnett Chicago & Leo Burnett Toronto
Production: Chelsea Pictures
Country: United States of America
Director: Lauren Greenfield
Chief Creative Officer: Judy John
Creative Director: Steve Persico
Creative Director: anthony chelvanathan
Creative Director: AJ Hassan
Producer: Adine Becker
Executive Producer: Tony Wallace
Editing Company: CUTTERS
Editor: Kathryn Hempel
Account Lead: Annette Sally
Account Management: Lisa Bamber
Account Management: Eli Velez
Account Management: Shaina Holtz
Account Management: Sarah Kaminsky
Account Management: Katie Nikolaus
Participation Director: Kristin Hayward
Strategy: Kara Yang
Strategy: Elena Petukhova
Media Agency: SMG
PR Agency: MSL New York