For the first time ever, Alzheimer’s Society is running an advertising campaign to make people more aware of the Society and how we can support people affected by dementia. Our research shows us that many people still believe that dementia is a normal part of getting old and the main symptom is loss of memory. However, the TV ad featuring a typical family sitting down to a Sunday lunch, shows how isolating it can be for someone with dementia, even as part of a warm and loving family. Agency: Fallon, London.
Category: Public interest
Client: Alzheimer’s Society
Agency: Fallon, London
Production: Pulse Films
Country: United Kingdom
Director: thirtytwo
Executive Creative Director: Nick Bell
Creative Director: sam hibbard
Creative Director: Dan Watts
Producer: Natalie Hill
Production Co Producer: Shirley O'Connor
Editors: Stitch
Editor: Leo Scott