Alzheimer's Society: My Carer

Credits & Description:

Title of Entry: My Carer
Brand: Alzheimer's Society UK
Product/Service: Voice Assistant App
Client: Alzheimer's Society UK
Entrant Company: McCann London
Creative Agency: McCann London
Chief Creative Officer: Adrian Botan
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Art Director: Juan Peirano
Copywriter: Hetu Negri
Account Executive: Roy Cohen
Account Manager: Georgie Rechner, Mel Caplan
Production Company: MRM//McCann - Frankfurt; Skilled.app
Chief Digital Officer: Jon Carney, McCann Europe
Digital Director: Mike Cooper, McCann Europe
Digital Strategist: Cedrine Streit, McCann Europe
Director Creative Technology: Mark Hollering, MRM//McCann Frankfurt
Lead Developer: Arend Koopmans, Skilled.app
Lead UX Design: Hasher Marouf, Skilled.app
Lead Architecture,: Michael Malinsky Skilled.app
Lead Developer: Jetse Koopmans, Skilled.app
Date of Release: 2019-04-13
Notes: 850,000 people in the UK are living with dementia.
For those in the early stages of the disease, staying independent is paramount.
A full-time carer could help but it’s not affordable for the majority.
My Carer is the result of data collected from research and co-design supported by Alzheimer’s Society.
The skill helps people living with early-stage dementia to follow their daily routine and stay independent. It helps them follow instructions step-by-step until they accomplish any daily task, like taking the medication, or preparing their lunch.
My Carer aims to be the most affordable and accessible digital tool against dementia.