Category: Public Interest, Ngo
Brand: Alzheimer's Society
Media: TV
Country: United Kingdom
Advertising Agency: Mccann London, Uk
Executive Creative Director: Laurence Thomson
Date: April, 2017
Description:
Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.Launching "United Against Dementia"on Monday 24 April from 20:55, this is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.