Brand: Amanda Wakeley
Creative Director: Robin Harvey, Executive Creative Director
Art Director: Siobhan Armstrong
Business Development Director: Jenmon Yuen-Jenkins
Senior Account Manager: Ingrid Munch Jorgensen
Agency Producer/ Image Director: Erika Moore
Photographer: Liz Collins
Director: Liz Collins
Producer: Joana Esteves
Post Production Films: Spring
Photography: Hempstead May
Music composer: Henning Fürst
DoP: Dominic Bartles
Media planning/buying: Havas LuxHub
Published: February 2018
Synopsis:
Spring Studios, the integrated communications agency, has created the new Spring Summer 2018 campaign for Amanda Wakeley, the British luxury brand that captures the style and sensibilities of its Founder and Creative Director, Amanda Wakeley.
Amanda Wakeley turned to Spring Studios, an agency renowned for its strong expertise in digital and its deep understanding of the fashion luxury universe, to help write the next chapter in the brand’s 27 year history.
As well as the new brand strategy and advertising, Spring Studios is in the process of redesigning the website and social media strategy which launches later this year.
Founded in 1990, the brand’s collections, recognised for clean lines, impeccable fit and sports luxe details are designed to take women through every aspect of their life’s journey with effortless chic. Encompassing everything from beautifully-cut ready-to-wear pieces, luxury handbags, small leather goods and a world-renowned wedding dress collection, Amanda Wakeley Bridal, its designs provide stylish solutions for the multi-tasking Wakeley Woman.
Amanda Wakeley’s SS18 collection is inspired by the colours, tones and textures of South America and Romani cultures and is characterised by a distinctly Spanish femininity, conveying the eclectic and stylish modernity of both the range and also the brand.
Working with leading British fashion photographer Liz Collins, Spring Studios created a campaign which took creative inspiration from the wild romanticism of Gaucho equine culture and blending it with the brand’s British heritage. The agency’s creative team was led by Executive Creative Director Robin Harvey working closely with the brand’s Creative Director Amanda Wakeley and Managing Director Ahlya Fateh.