Caregiver Assistance | Ad Council
Client: Ad Council and AARP
Agency: DDB New York
CCO: Icaro Doria
ECD: Lucas Panizza
Senior Copywriter: Turan Tuluy
Senior Art Director: Mina Mikhael
Chief Production Officer: Madison Wharton
Head of Production: Ed Zazzera
Executive Producer: Chris Klein
Manager Art Buying: Jane Piampiano
Print Producer: Joan Elsesser
Account Director: Lauren Neuman
Account Supervisor: Caroline Uffelman
Associate Planning Director: Neil Simpson
Production Company: Bullitt
Director: Tim K
CEO/Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Vincent Oster
Editorial Company: Cut & Run
Editor: Joel Miller
Assistant Editor: David Belizario
Executive Producer: Lauren Hertzberg
Senior Producer: Joanna Hall
Executive Producer: Lauren Hertzberg
Producer: Johanna Hall
Color: The Mill
Producer: Natalie Westerfield
Colorist: Mikey Rossiter
VFX/Conform: Jogger
Flame Artist: Joseph Grosso
Assistant Flame Artist: Matthew Dolvin
Producer: Wendy Gardner
Music: Felt Music
Music Director: Natalie Dickens
Audio: Duotone Audio Group
Audio Engineer: Andy Green
Executive Producer: Greg Tiefenbrun
Description:
Men represent 16 million of the more than 40 million Americans who are unpaid family caregivers. Although most male caregivers agree that caregiving is stressful, very few reach out for help; they often avoid talking about their situation with others and don’t feel comfortable discussing the emotional challenges of caregiving. More than half (63%) of male caregivers are the primary caregiver for their loved one, and the majority of employed male caregivers juggle with working 40 or more hours per week. New PSAs from DDB New York feature "tough guy" Danny Trejo and use the tagline "Caregiving is tougher than tough," directing male caregivers to aarp.org/caregiving for Care Guides and other practical tips, tools, and support.