| One Show 2012 | ||
|---|---|---|
| One Show Entertainment | Online Branded Entertainment / Short-form | Merit |
For our More Birthdays campaign for The American Cancer Society. Usher sent this remix using our commercials to Justin Bieber on his 17th birthday. It was then sent to 46 million fans, over 50,000 likes in 5 hours on facebook, 1 million hits on youtube in 2 days.
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Group Creative Director: Joe Alexander
Art Director: D'Arcy O'Neill
Copywriter: Neel Williams
Directors: Mysto & Pizzi, Joe Alexander
Agency producers: Leslie Griles, Sam Tucker
Editor: P.S. 260