Starting with a single yellow bead, the camera pulls back to see other beads in different colors echoing the movements of the yellow bead. Momentum builds as hundreds, then thousands of beads fill the screen and form a series of intricately beautiful patterns based on Native American folk art. Agency: Wieden + Kennedy,Portland
Category: Public services & utilities
Client: American Indian College Fund
Agency: Wieden + Kennedy, Portland
Production: Bent Image Lab - Portland
Country: United States of America
Campaign file: Download campaign file
Director: Chel White
Executive Creative Director: david kennedy
Art Director: Patty Orlando
Copywriter: Tara Dubbs
Agency Producer: Jeff Selis
Music: Neil Young