Cannes Lions 2010 | ||
---|---|---|
Film Lions | - | Silver |
One Show 2010 | ||
Public Service | Television-Campaign | Silver |
Integrated Branding | Integrated Branding-Campaign | Silver |
D&AD Awards 2010 | ||
Integrated | Integrated | Nomination |
PIAF 2010 | ||
Campaign | - | Gold |
Pro-Bono | - | Gold |
London International Awards 2010 | ||
Integrated Campaign | - | Shortlist |
New York Festival 2010 | ||
Tv/Cinema | - | Silver |
Cresta Awards 2010 | ||
TV/Cinema/Digital | Television | Winners |
Clio Awards 2011 | ||
Film | Public Service | Bronze |
5 of 5 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety
Title: PROBLEM SOLVING
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson And Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
This spot is called “Problem Solving” but we think a name change might be in order. After all, one tobacco company changed its name to “focus attention away from tobacco.”