72andSunny, Los Angeles tells the truth about smoking and wants you to lip sync your favorite part of the #LeftSwipeDat song and help spread the word that smoking pics get half the matches in this new music video feat. Becky G, Fifth Harmony, King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
Media: Interactive
Category: Other
URL: http://www.thetruth.com/take-action/lip-sync-dat
Client: Legacy
Agency: 72andSunny, Los Angeles
Production: DNA
Country: United States of America
Director: Director X
Chief Creative Officer: Glenn Cole
Group Creative Director: Mick DiMaria
Group Creative Director: Justin Hooper
Copywriter: Rebecca Ullman
Producer: Marisa Wasser
Producer: Esther Perls
Producer: Clark Jackson
Executive Producer: Missy Galanida
DoP: Omer Ganai
CMO: Eric Asche
VP, Marketing: Nicole Dorrler
Marketing Director: Mary Dominguez
Marketing Brand Manager: Jasmin Malone
Designer: Sarah Herron
Group Brand Director: Judson Whigham
Brand Director: Kristine Soto
Brand Manager: Everette Cooke
Brand Coordinator: Chelsea Gilroy
Production:
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald