Advertiser: PT AMERICAN STANDARD INDONESIA
Agency: JWT JAKARTA
Category: Home Appliances & Furnishings
Advertising campaign: GHOST
Editor: Awank
Other Credits: Art Director: Andhika Rhaiditya
Editor: Bagus
Sound Design/Arrangement: Cut2cut
Music: Dimas
Agency Producer: Lina Bawazeer
Sound Design/Arrangement: Kipotsoundman
Producer: Mala Komawaty
Agency Producer: Nina Rakhmatika (Executive Producer)
Editing Company: Onetone
Cameraman: Rendra
Copywriter: Pingkan Rarumangkay
Account Manager: Reza Fitriano
Director Of Photography: Robi Setiawan
Post Production: The Post House Indonesia
Lighting: Bidin
Other Credits: Ahmad Zulkarnaen
Director: Evan Theo
Lighting: Dwi
Art Director: Erwin Santoso
Creative Director: Erwin Santoso
Executive Creative Director: Ivan Hady Wibowo
Art Director: Leonard Wiguna
Creative Director: Leonard Wiguna
Lighting: Loren
Producer: Lina Mauza Bawazeer
Creative Director: Pingkan Rarumangkay
Lighting: Sugi
Account Supervisor: Rasus Subarkah
Brief Explanation
Washing our hands can seem to be a never ending cycle. It starts with you opening the clean water tap with your dirty hands then it ends with you closing the dirty tap with you already clean just-washed hand. Irritating! American Standard Selectronic faucets ends this dirty cycle of hand-washing . The censormatic faucet starts the water the minute you put your hands under it. We developed a series of TVCs that show a loop of this irritating cycle; each scene refers to an annoying-yet-entertaining scenario based on a popular culture reference; depicting well-known characters and their activities that require constant hand washing.