Client: American Standard Heating & Air Conditioning
Agency: Young & Laramore
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Associate Creative Director: Scott King
Associate Design Director: Zac Neulieb
Writer: Aidan McKiernan
President/Chief Strategy Officer: Tom Denari
VP, Marketing / Account Director: Brad Bobenmoyer
Account Supervisor: Cory Schneider
Account Manager: Catherine Watson
Consumer Insight Strategist: Marie MacWhorter
Executive Producer: Amy Jo Deguzis
Production Company: Decipher Entertainment
Producer: Dwjuan Fox
Director: JD Walsh
Editorial: Cutters LA
Editor: Adam Parker
Published: January 2018
Synopsis:
American Standard Heating & Air Conditioning is “Built to a Higher Standard,” offering the highest industry standard of heating and air conditioning equipment and unparalleled support from a vast network of independent dealers. To translate the benefits of its tagline “Built to a Higher Standard” in a way that’s relevant to its consumers, Young & Laramore embraced the brand’s heritage as a business driven by people and relationships—and based the campaign on a very human truth: the last thing people want to think about is their HVAC system.