To illustrate AMI's positioning of people helping people, AMI Insurance and Colenso BBDO have launched a new light-hearted animated series based on real conversations about real customer claims.
Says Colenso BBDO ECD Steve Cochran: "The old adage 'truth is stranger than fiction' is no more prevalent than in a list of insurance claims. These ads were pretty much written by punters."
AMI's recent award winning redesign of their stores featured wall-art created by Colenso, and it was this that provided the inspiration for the animation.
Category: Finance & insurance
Client: AMI
Agency: Colenso BBDO, Auckland
Production: Assembly
Country: New Zealand
Executive Creative Director: Steve Cochran
Producer: amanda chambers
Senior Copywriter: matt lawson
Business Director: Krystel Houghton
Sound: Franklin Road
Planner: Lisa Divett
Agency Producer: Jen Storey
General Manager: Scott Coldham
Designer: Jonny Kofoed, Assembly
Animation - Scott Wilson, Assembly
Account executive - Hannah Wall