AMI with Colenso BBDO have launched the brand's new purpose with an unconventional insurance commercial that imagines how good a safer world might look – a world that AMI are committed to building, with ideas and innovations designed keep people safe. See ami.co.nz/saferworld for some of their work so far. Set to the 90s hip-hop groove of 'Where I’m from' by Digable Planets, the feel-good spot features a young roller-skater as she confidently journeys through a very safe and considerate neighbourhood. It concludes with the idea that together, we can make our world a safer one.
Media: TV
Category: Finance & insurance
URL: http://ami.co.nz/saferworld
Client: IAG/ AMI Insurance
Agency: Colenso BBDO, Auckland
Production: The Sweet Shop
Country: New Zealand
Director: Campbell Hopper
Chief Creative Officer: Levi Slavin
Executive Creative Director: Steve Cochran
Art Director: Freddie Coltart
Copywriter: Matt Williams
Group Head: angela watson
Producer: Larisa Tiffin
Creative Group Head: Kim Ragan
Creative Group Head: Maria Devereux
Production company: The Sweet Shop
Business Director: Will Harvey
Head of Broadcast: Jen Storey
Sound: Franklin Road
Post production: Blockhead
Account manager: Debbie Currie