Category: Public interest
URL: http://brokencrayons.us/
Advertised brand: Amigos for Kids
Advert title(s): Broken Crayons
Media: Experiential
Advertising Agency: Republica, Miami, USA
Chief Creative Officer: Milton Lebron
Associate Creative Director: Michael DeJesus
Art Director: Jose Ramirez
Copywriter: Jeffrey Schermer
Audio House: Sonido Antro
Production House: Trator Filmes
Client: Rosa Maria Plasencia, President & CEO Amigos for Kids
Child Protection Expert: Dr. Elspeth McInnes
Published: December, 2017
Synopsis:
Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late.
To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist.