Category: Direction
Advertiser: AMIS
Product/Service: AMIS
Agency: OGILVY MEXICO
Production Company: CENTRAL FILMS, Mexico City, MEXICO
Chief Creative Officer: Jose Montalvo
Executive Creative Director: Miguel Ruiz
Creative Director: Raul Rivera
Copywriter: Raul Rivera/Carlos Meza/Sergio Diaz
Art Director: Raul Rivera/Sergio Diaz
Agency Producer: Juan Pablo Osio
Account Supervisor: Daniela Balboa
Advertiser's Supervisor: Maria Luisa Rios
Producer: Blanca Moreno
Director: Rodrigo Garcia Saiz
Editor: Leonel Perez
Sound Studio: Zona Cero Audio
Sound Design/Arrangement: Bernardo Bravo
Post Production: Leonel Perez/Central Films/Mercenario Hospital Post
Account Manager: Miguel Velazquez
Planner: Anibal Cortes/Abraham Espinosa
Production Designer: Oscar Carnicero
Special Effects Computer Graphics: Mercenario Hospital Post
Cinematographer: Rodrigo Mariña
ProductionManager: Hector Espinosa
Account Manager: Miguel Velazquez
Planner: Anibal Cortes/Abraham Espinosa
Production Designer: Oscar Carnicero
Special Effects/Computer Graphics: Mercenario Hospital Post
Cinematographer: Rodrigo Mariña
English Description
We begin at a crossroads. We see a car cross the street, the color of the traffic light changes and another car waiting on the other street crosses. we see it leave the screen. a few seconds later we see another car crossing at full speed and surprisingly crashes with an invisible object. We see the hard impact and a caption appears: "When you look at your mobile, you don't see other things". We see a black background on which we see another caption appear: "If you drive, just drive". We see the Mexican Insurance Association logo appear.