Amnesty International Film, Digital No means no by Try/Apt Oslo

The Film titled No means no was done by Try/Apt Oslo advertising agency for Amnesty International in Norway. It was released in May 2013.

Amnesty International: No means no

Awards:

Clio Awards, 2013
Public RelationsPublic AffairsGold
Cannes Lions 2013
PR LionsSectors & Services; Public AffairsGold

Credits & Description:

Media: Online
Category: Public interest
Agency: TRY
Brand: Amnesty International
Geo: Europe, Norway
This campaign was launched in an attempt to change the Norwegian law on sexual assault and rape. And it succeeded – the law is now about to change, as a direct consequence of the campaign.
Advertising Agency: TRY/Apt, Oslo, Norway
Art Directors: Egil Pay, Sara Hødnebø, Caroline Ekrem
Copywriters: Lars Joachim Grimstad, Sebastian Prestø, Anders Holm
Key Account Manager: Lars Mitlid
Project manager: Marte Heiersted
Production company: One Big Happy Family
Director: Hans Petter Moland