Amstel Film The Chef by Owenkessel, Velocity Films

The Film titled The Chef was done by Owenkessel, Velocity Films advertising agencies for subbrand: Amstel Beer (brand: Amstel) in South Africa. It was released in Jul 2013.
Advertising campaign for Amstel

Amstel: The Chef

Brand
Amstel Beer  (Amstel)
Media
Film
Released
July 2013
Posted
July 2013
Market
South Africa
Industry
Beers and Ciders
Agency
Velocity Films
Executive Creative Director
Donovan Bryan
Director
Greg Gray Of Velocity
Creative Director
Mike Cook
Copywriter
Stephanie Larsen
Producer
Helena Woodfine
Agency
Owenkessel

Awards:

The Loeries Awards 2014
TELEVISION, FILM AND VIDEO COMMUNICATIONPERFORMANCECraft Certificate
TELEVISION, FILM AND VIDEO COMMUNICATIONBEST USE OF LICENSED MUSICCraft Certificate

Credits & Description:

Advertised brand: Brandhouse Amstel
Advert title(s): "The Chef"
Headline and copy text (in English): 
Greg Gray directs The Chef
The new Amstel commercial, directed by Greg Gray for agency OwenKessel, tells the story of a strong-willed young man, determined to write his dreams into his own destiny. The story unfolds with the ideal amount of warmth and charm whilst the emotional element is elevated through the cinematography and hauntingly arresting music.
Advertising Agency: OwenKessel, Johannesburg, South Africa
Agency website: http://www.owenkessel.com
Executive Creative Director: Donovan Bryan
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Agency Producer: Helen D'Hotman
Agency Art Director: Pamela Turner
Production Company & City: Velocity Films, Cape Town
Director: Greg Gray
Producer: Helena Woodfine
Director of Photography: Paul Gilpin
Production Art Director: Chris Bass
Published: July, 2013