| LIA Awards 2017 | ||
|---|---|---|
| Radio & Audio | Campaign | Gold Winner |
| Health & Wellness | Corporate Communication | Bronze Winner |
| Ad Stars 2017 | ||
| Integrated | Product & Service: Drinks (alcoholic & Non-alcoholic) | Crystal |
Category: Food
Media: Content
Brand: Anchor
Agency: BBDO
Geo: New Zealand
Advertising Agency: Colenso BBDO, Aukland, New Zealand
Poems: Harry Baker
Production Company (Inside-out & Real): Assembly
Production Company (Blank Canvas): Brett Goebel, Parris Goebel / Studio 23
Filmmaker / DOP: Megan Au
Sound Design: Peter Hobbs / Harmonic Studio
Media Agency: MediaCom
Agency: Colenso BBDO, Auckland
Chief Creative Officer: Nick Worthington
Creative Director: Dave Brady
Copywriters: Georgia Johnstone/Harry Baker
Art Director: Samuel Trimble
Agency Producers: Jen Storey/Michelle Hong
Production Company: Assembly, Auckland
Director: Jonny Kofoed
Executive Producer: Amanda Chambers
Producer: Helen Naulls
Sound Design Company: Harmonic Studio, Auckland
Music Composer: Peter Hobbs
Music Lyricist: Harry Baker
Marketing Manager: Kevin Taffs
CMO: Andy Dasgupta
Designer: Mike Davison
Published: June 2017
Synopsis:
For the first 13 years of our lives we do exactly what our parents tell us. For the next 13, we do the exact opposite. At a time when parental influence is on the decline, the teenage years are actually when the body needs the vital nutrition of milk the most. Anchor believes every New Zealander needs the best nutrition to reach their full potential, but have traditionally aimed their communications predominantly at mums. We needed a fresh way to reach a new audience, so this campaign was designed to connect directly teenagers at this important time of life.