Creature of London and Arla Foods have launched a radical new campaign for Arla Foods' Anchor brand. In a bold departure from Anchor’s past marketing, the campaign is focused on driving mass consumer awareness of Anchor and its rich tasting dairy products, specifically Anchor Cheddar and its Anchor Butter range. The first spot in the campaign, 'Perfect Picnic' is directed by Passion Pictures duo Kyra & Constantin.
Media: TV
Category: Food
Advertised brand: Anchor Cheddar
Advert title(s): Perfect Picnic
Advertising Agency (Name, City, Country): Creature of London
Creative Director: Ben Middleton, Ed Warren, Stu Outhwaite
Other additional credits:
Production Company: Passion Pictures
Director: Kyra & Constantin
Published: June 2015